Aggressive Marketing by Boxee TV Paying Off
Boxee has been aggressively pushing its Boxee TV even though it is still quite new in the industry. It only sold 120,000 units in the past year and that is compared to its more mature competitors; Roku which sold 1.4 million units of their Roku boxes and apple TV which sold 5.3 million.
In a bid to push into the market, they recently announced that they would be giving free Boxee to some early adopters. This time around, they have announced a deal with of the biggest retailers around as Wal-Mart has signed a deal with Boxee to sell their device in their stores. Wal-Mart has over 3000 of such stores in the US. In addition to this they would create a space and set up displays where they could be demonstrated as well as provide marketing materials. This would of course give a big boost to this relatively new product and it might just help them to get things going with respect to sales.
2012-11-04 09:12:50
Source: http://www.maxupdates.tv/aggressive-marketing-by-boxee-tv-paying-off/
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