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Q: Why hasn’t there been more progress in fuel economy for cars sold in the U.S. despite the high price of gas?
A: It’s very simple. There isn’t much demand for fuel efficiency. Most people are not willing to pay extra for fuel-efficient technologies. Some people are, but in general the answer is “no.” So, short of mandating that people buy fuel-efficient vehicles — which traditionally Americans don’t like; they don’t like being told what to buy — don’t hold your breath.
See more and subscribe to NextBigFuture at 2012-11-09 01:23:11 Source: http://nextbigfuture.com/2012/11/argonne-national-laboratory-engineer.html