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LinkedIn Reports A Strong Quarterly Performance; Manages To Garner Users & Profit
LinkedIn, with its third quarter financial results has shown the world that ‘Slow & Steady’ is the way to achieve success. The professional social hangout reported third-quarter earnings of US$ 2.3 Million. However, what’s more astonishing is that its revenue surged 81% to US$ 252 Million.
LinkedIn’s growth cannot be attributed to sudden spurts of interest & subscriptions. The company has proven that to excel at your core expertise, one needs to evolve constantly. LinkedIn regularly updates its site, user interface & mobile apps too. Additionally, it also ensures its core audience are fed with relevant & updated news via its Social news portal. Though the site has its fair share of rivals, LinkedIn has never indulged in any anticompetitive behavior.
Users are the biggest asset: Despite cosmetic & technological tweaks, LinkedIn has perhaps paid most attention to both sides of equation about what it stands for; Career Development. While LinkedIn primarily appears to be a place for job-seekers & self-employed, it has been striving hard to cater to the job-givers or employers as well. In fact, LinkedIn’s localized hiring solutions have enabled it to garner the faith & trust of many multinationals. Additionally, LinkedIn has time & again come up with nifty tools to enhance co-visibility with the big companies.
LinkedIn’s recent subscriber base is pegged at 187 Million & is growing. However, its growth rate in terms of users too has been slow but steady. While other social sites like Pinterest enjoyed sudden bursts in users, LinkedIn has been adding serious users who plan to use the service LinkedIn offers diligently. During this year & perhaps earlier years as well, LinkedIn has added about 10 – 15 Million users every quarter.
While this may be nothing in comparison to sites like Facebook, LinkedIn is the only company who has posted such an impressive Return On Investment (ROI). Hearing the news, the stocks of the company jumped 5% within a single day. Do you think LinkedIn owes its success to its efforts or because it has a first mover advantage?
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2012-11-03 07:40:15
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