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Mobile App Will Let Brand Fans Track In-Store Marketing – AdAge.com

Thursday, November 15, 2012 7:23
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AdAge.com
Mobile App Will Let Brand Fans Track In-Store Marketing
AdAge.com
So Sergio Zyman, former Coca-Cola Co. chief marketing officer and longtime marketing consultant and author, is backing a mobile app called GoSpotCheck, which allows just about anyone — from field merchandisers to someday a company's non-sales



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