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The New IMARC Report Is Out. Gives Insights About Indian Markets For Four Years To Come
The new report from International Market Analysis Research & Consulting (IMARC) Group is out. Titled ‘Indian Advertising Market Report & Forecast: 2012-2016’, the report aims to offer insights into the Indian economy & predominantly Indian advertising scenario. The Indian retail space has been growing at a phenomenal rate for the past couple of years. Supported by Government’s favorable stands & various amendments in the rules pertaining to online transactions, the economy is witnessing a healthy spurt of rapid growth.
While Indians are readily purchasing more goods as compared to a few years back, the marketing & especially the advertising fraternity is busy offering & many a times enticing the customers to buy their promoted products. Interestingly, it’s not just the product manufacturers who are indulging in subtle or sometime intrusive advertising, it’s the growing number of e-commerce portals who are deeply involved in brand promotion & mass discount schemes meant to encourage purchases of the higher order.
Attempting to give a clear picture about the complex world of the Indian retail scenario, IMARC Group’s report is an excellent compilation of facts, figures & detailed statistics which tries to makes sense of the Indian advertising market.
Who is this report meant for?
Agreed this report is not everyone’s cup of tea, but the core members of the brand management team, investors, consultants, marketing strategists, media planners, advertisers, and radio/television broadcasters will benefit from the knowledge bank cumulated from multiple sources. Additionally, anyone who wishes to step into the colorful & often demanding world of advertising can use this book as a great jumping-off point.
The report even features the new & upcoming segments of mobile, internet & in-app advertising. Hence it could be a good read for even veteran agencies that actually handle the ad management departments. Though Indian advertising will surely grow at a fast pace, the rate will differ for each segment. Hence it is vital to be prepared for strategies that work well in the short as well as long run. What do you think?
The entire report can be accessed via this link.
Image Courtesy | worldwebexperts
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2012-11-09 22:00:16
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