(Before It's News)
Dinesh Swamy has been in the digital space for around 14 years. Starting his career with web designing, Swamy has been experimenting relentlessly with 3D Animation, Virtual Reality Environments & Web 2.0 tools since then. This was followed by being Associate Creative Director at Tribal DDB India & Digital Law & Kenneth as Creative Director, where he has grown as a digital player experimenting in the online space.
According to Dinesh, “The digital world is rapidly evolving and expanding, so there is something new to learn & experience every day. Digital experience is an adventure; we just have to stick to the ride. I believe in cross-media and digital campaigns have to get backed by other integrated tools which I always try to apply & achieved brilliant consumer engagement.”
Dinesh Swamy
Digital Creative Leader At BDDO PROXIMITY
Today, Swamy heads BBDO Proximity creative team. Swamy has worked on the brands such as MTV, Mercedes Benz, Honda, Reliance Mobile, LIC, Bank of Baroda, Volkswagen, Idea Cellular and recently on Parle, Renault and Hero MotoCorp. His work on a number of notable campaigns has won accolades for the agency contributing more than 31 awards at various award shows both nationally and internationally. Under his creative leadership, Idea cellular won the digital brand of the year at Campaign India Digital Media Awards 2010.
Dinesh tells us about the 5 Trends to watch out for in 2013:
Let’s begin with Newton’s third law: For every action there’s an equal and opposite reaction.
Internet advertising is just a fine example of this phenomenon. Here’s the reason – close to a decade ago, Internet advertising was nothing more than developing websites and generating media campaigns. However, advertising agencies across the globe were finding newer, novel ways of interacting with the users – that’s the Action. But today we stand testimony to yet another kind of Digital evolution – that’s the Reaction.
And this is the adventure we are headed towards in the future:
1. Mobile world, information and data can be pushed to consumers directly through their mobile phones, NFC (Near field communication) is something to explore, brands are very curious.
2. Films have become a common method of communicating and sharing. Films on the web will be a huge phenomenon. A fair Production quality films would be made only for the web.
3. HTML 5. We are enjoying the experiences across platforms; HTML5 still makes sense for mobile.
4. Responsive design, will evolve as we move into 2013, Developers will work in tandem with designers throughout the project to create an engaging experience.
5. Several brands have begun creating websites within platforms like Facebook and even You Tube. This will continue and grow into a largely followed practice.
Registration Link: WATSummit2013 | Venue: The Orchid Hotel, Mumbai | Date: 15th February, 2013
For more information, please get in touch with
Mohar Sawant
Mobile: 9870237015
Tejashree Nigde
Mobile: 9867896315
See you there.
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