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Groupon Buys CommerceInterface To Improve How Vendors Sell On The Groupon Goods Platform
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Groupon wants to be the king of local commerce but with Groupon Goods it’s also trying to beef up its online sales that compete with the likes of Amazon to sell goods from everywhere. Today, it put another link into that strategy with the acquisition of CommerceInterface, a channel management technology used in e-commerce operations that aggregate goods from multiple vendors. Terms of the deal were not disclosed. Groupon has actually been using CommerceInterface in its own Groupon Goods operations since April of this year, it said in a release. So this could be a matter of the company wanting to better integrate the service as it continues to build up that business. Using an outsourced service would be less efficient in that case. “CommerceInterface has proven to be an important piece of Groupon Goods infrastructure in the U.S., quickly and reliably streamlining the execution of orders and other vendor interactions,” said Faisal Masud, head of Groupon Goods, in a statement. “We look forward to enhancing our abilities to better support merchants overseas beginning early next year.” More to come. Full release below. Groupon Acquires Channel Management Provider CommerceInterface CHICAGO–(BUSINESS WIRE)– Groupon (http://www.groupon.com) (NASDAQ: GRPN) announced today it has acquired CommerceInterface (http://www.commerceinterface.com), a leading provider of web-based channel management technology that helps manufacturers, distributors and retailers succeed at managing their businesses and selling online. Terms of the deal were not disclosed. Groupon has used CommerceInterface technology since April 2012 to streamline operations of the growing Groupon Goods platform and automate interactions with thousands of existing vendors. The acquisition enables Groupon to leverage infrastructure provided by CommerceInterface to support and optimize the Groupon Goods business around the world in 2013. “CommerceInterface has proven to be an important piece of Groupon Goods infrastructure in the U.S., quickly and reliably streamlining the execution of orders and other vendor interactions,” said Faisal Masud, head of Groupon Goods. “We look forward to enhancing our abilities to better support merchants overseas beginning early next year.” CommerceInterface will no longer service other retail channels and current customers will have the option to transition to other vendors over the next six months with migration support from the company. In Q3 2012, Groupon Goods reached an annual run rate of nearly $1.5 billion in global billings. A wide variety of high quality inventory is featured, from diamond jewelry and designer sunglasses to mattresses, computer tablets, 3D HD televisions and
source: http://feedproxy.google.com/~r/Techcrunch/~3/-0eFawZV0og/
2012-12-21 15:04:40
Source: http://someit.com/2012/12/21/groupon-buys-commerceinterface/
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