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In-Store Shopping Will Only Get Better With Apps
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Finding a deal is a cinch this holiday season — if you own a smartphone. Now, more than ever before, the majority of people who own a mobile device have a smartphone, from which they can shop and find deals.
At the same time that shoppers are nabbing deals online, they’re also shopping in-store and comparing prices. Brick-and-mortar stores aren’t going anywhere. Shoppers are using their smartphones to make in-store experiences even better.
Vicki Cantrell, executive director of Shop.org, tells Mashable that for consumers, shopping in-store or in-app is not an either/or choice.
What consumers really want is a particular product, price and experience — they don’t care which channe… Continue reading…
More About: Mobile, Nielsen, smartphone
source: http://feeds.mashable.com/~r/Mashable/~3/cvoNoeZHHJ8/
2012-12-04 19:02:54
Source: http://someit.com/2012/12/04/in-store-shopping-will-only-ge/
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