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Young attorneys face all sorts of challenges: from dealing with opposing counsel, to starting their own law firm, and that minor distraction of having children.
Unexpected moments of “WTF” are also more common than anyone likes to admit.
A lawyer’s reputation is the best advertising. This is how it should be—and, I venture to predict, how it always will be, in spite of the relatively new online lawyer marketing and social media paradigm we have before us. Whatever new thing comes our way, be it online or off, we will find ourselves as lawyers ultimately staking our practices and livelihoods on that one thing: reputation. Now, I leave it to you to consider your own reputation, and how it could be your best advertising.
Got some holiday money or an Amazon gift card burning a hole in your pocket? Ross Guberman‘s book Point Made: How to Write Like the Nation’s Top Advocates is worth every penny. It currently retails for less than twenty dollars on Amazon. If you’ve got a Kindle it’s only $3.79, although some reviewers criticized the e-book formatting.
The book repeats advice we have all heard before: don’t use block quotes, don’t use legalese, tell a good story, etc. But Guberman doesn’t just give advice. The value in this book comes from numerous examples from real briefs filed by writers like John Roberts, Ruth Bader Ginsburg, Barack Obama, and others.
The process of determining which products to use, which office functions to move to the cloud, and how to implement different software options into your practice is not necessarily an easy one. There are a number of factors in play when you make the decision to use cloud-computing services in your law practice and you must carefully consider your goals and options before you dive in. Your specific choices and your roadmap for implementation will vary depending on whether you are just hanging out a shingle or already have existing software programs (“legacy systems”) in place.
Sending email is arguably the most popular Outlook task, one you learned as soon as you installed it. What a lot of Microsoft Outlook users haven’t learned, though, is how many options exist for maximizing outgoing emails. Before you hit that Send button, consider whether any of these features might help you get more out of that outgoing email.
(image: gold star from Shutterstock)
Last Week’s Most-Popular Posts (December 30, 2012) is a post from the law firm marketing blog, Lawyerist.com
2012-12-30 08:31:26
Source: http://lawyerist.com/last-weeks-most-popular-posts-december-30-2012/