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Proparents Solutions Tries To Increase Awareness Among Parents Via Parentune.com
Proparents Solutions Pvt Ltd, a six month old startup is attempting a new route of offering the power of shared knowledge. Focused solely on parents, the company’s web-portal Parentune.com is an interesting collection of help, advice and support in parenting from experienced parents & experts in the area. Started in April, the brains behind the operations is Nitin Pandey who has been working on kid focused projects at companies like iDiscoveri Education Pvt Ltd, Zee Learn etc. & has also founded another online e-learning venture Learnmile.com.
We gave the site a quick tour & were impressed with the holistic nature of the site:
Clean, simple & organized are the highlights of the site with focus on collective knowledge. With core integration of social media sharing buttons, active parents can not only pour out collective wisdom, but help in spreading the same too. Interestingly, the site has some subtle, yet nifty e-commerce link-ups too. Overall the site appears to be a solace for harried parents who hit the internet at the very last minute in the hopes of finding a solution. Regular readers would cherish the plethora of information & the site appears to have an even flow which encourages visitors to explore further. No wonder, within such a short span, the site has garnered the support of 3000 parents & 60,000 monthly unique visitors.
How does the site make money?
Ironically, the site has a multi-stage verification process to allow only parents to register on the site. This puts a serious dampener on the number of registered members. However, going exclusive should actually help the site maintain its niche.
Using such a technique, the founder hopes to monetize the site once the registered user count crosses the 10,000 mark. Thereafter too, apart from standard ads, the company will selectively approach ancillary segments like schools, only. The ‘Education Segment’ will demand a fee from the schools to be featured there. Here, parents will be offered live interaction sessions with school authorities.
While Education imparting sites are many at the moment, this appears to be a unique platform that revolves around giving the power of knowledge & choice to parents. Will we now see the growth of such portals?
Website | Parentune
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2012-12-11 13:01:17
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