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AdIquity Partners With Singapore Based Art Of Click To Strengthen Its APAC Presence
Global mobile ad platform AdIquity has announced a partnership with Art of Click, which happens to be another premium mobile ad network. This partnership is supposed to generate higher revenue for AdIquity’s developers and publishers. Art of Click seems to have a strong presence in the APAC region and this will benefit AdIquity and its partners. Art of Click is based in Singapore.
Santosh Kevlani, Head of Business Development at AdIQuity spoke about the partnership.
“We are extremely excited to partner with Art of Click. The company comes with vast experience in APAC region and it will allow us to monetize our developer and publisher inventory better.”
Emmanuel Allix, CEO of Art Of Click also commented on the partnership.
“Our partnership with AdIQuity will help us get global mobile inventory and allow us to serve our advertisers better. Our understanding of the South-east Asian market and AdIQuity’s ability to provide premium inventory is a perfect fit.”
AdIquity claims that it signed up 10,000 app developers onto its network and serves around 15 billion ad requests globally. They also claim to have 90+ mobile ad networks and DSP partners. Art of Click is a mobile demand side platform which offers performance based campaigns for brands, agencies and content publishers. They offer all kinds of monetization models such as CPC, CPA, CPD, CPI, CPL etc.
According to TechCircle, AdIquity is planning to raise funding soon. It has previously raise a total of $15 million from Sequoia Capital and Sandstone Capital more than 5 years back. The company wants to expand and establish its presence in South East Asia in countries like Indonesia, Thailand and Vietnam.
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2013-01-16 07:20:20
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