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Intel, Qualcomm Hit CES: As Mobile Chip Battle Heats Up, Tech Giants Will Collide
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At the start of CES 2013, Qualcomm has an enviable dominant market position, owning half the mobile processor shipments and virtually all of the LTE/4G baseband chipset shipments. But it has limited brand recognition compared to the Android smartphones it powers. To cement its dominance in the growing mobile market, Qualcomm needs to emerge as a consumer brand from the obscurity of being a component in smartphones sold under other companies’ brands. Otherwise, it will lose its price premium and precious lead to competing mobile processor manufacturers.
source: http://feedproxy.google.com/~r/Techcrunch/~3/Q9VjLtCahKU/
2013-01-07 17:02:00
Source: http://someit.com/2013/01/07/intel-qualcomm-hit-ces-as-mobi/
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