More Mobile Ad Consolidation: Essence Buys Mass Market Mobile Agency Point Reach

(Before It's News)

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Essence, a digital marketing agency based in London and New York with clients like Google and eBay, is beefing up its mobile assets and expanding its presence in the U.S.: it has acquired Point Reach, a West Coast mobile advertising agency that also works with eBay, as well as Walgreens, Disney, AT&T and other mass-market brands. Financial terms of the deal were not disclosed in a statement announcing the deal.

source: http://feedproxy.google.com/~r/Techcrunch/~3/HqEayE09YMg/

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