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Nielsen and MMA prepare to measure the value of mobile – Marketing Week
Monday, January 21, 2013 5:10
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Nielsen and MMA prepare to measure the value of mobile
Marketing Week Nielsen and the Mobile Marketing Association (MMA) are preparing to launch their joint bid to measure the economic value of mobile advertising as the trade body aims to bolster the profile of the media among brand-side marketers. Apple maps. The pair … |
2013-01-21 05:01:16
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