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Triggit Bet Its Retargeting Biz On Facebook’s Ad Exchange Because It Performs 36% Better Than Google
Tuesday, January 8, 2013 17:12
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“Do we want to bet the company on this?”, CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook’s ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google’s ad exchange, according to data Triggit released today showing it may have hit the jackpot. Triggit’s revenue is up 300% since it jacked into FBX.
source: http://feedproxy.google.com/~r/Techcrunch/~3/-dbEjkfPl3s/
2013-01-08 17:02:46
Source: http://someit.com/2013/01/08/triggit-bet-its-retargeting-bi/
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