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Why It’s OK to Fail at Kickstarter
In SoMeIT (Social Media Information Technology), we are fully dedicated to satisfying all of your web needs, integrating your business to social networks.
Zach Supalla is founder and CEO of Spark, a hardware startup making products for the connected home, starting with connected lights. Zach has a background in product design and development, and he formerly worked at Groupon and McKinsey & Company.
On November 13, 2012, my company launched on Kickstarter. Thirty days later, on December 13, 2013, our Kickstarter campaign closed, with $125,588 raised from 1,601 backers. Because we had a funding threshold of $250,000, that means that the campaign was unsuccessful; credit cards will not be charged, and in a way, it’s as if the campaign never happened.
However, in our first three hours of re-launching with our own pre-order site, we had $20,… Continue reading…
More About: contributor, features, kickstarter
source: http://feeds.mashable.com/~r/Mashable/~3/0aKk1WFw6hY/
2013-01-20 18:15:19
Source: http://someit.com/2013/01/20/why-its-ok-to-fail-at-kickstar/
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