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In SoMeIT (Social Media Information Technology), we are fully dedicated to satisfying all of your web needs, integrating your business to social networks.
Most casual sports fans know of star Los Angeles Clippers point guard Chris Paul, but have you heard of his twin brother Cliff?
Cliff Paul is the creation of a clever and wildly popular State Farm ad campaign that launched in December. Chris and Cliff, the story goes, were separated at birth, but share the same genetic predisposition to helping others. While Chris famously hands out assists on the NBA hardwood, Cliff hands out assists to motorists as a State Farm agent.
SEE ALSO: How ‘Uncle Drew’ Went from Viral YouTube Hit to NBA Finals Ad
The original ad that introduced Cliff to the masses (embedded above) was a hit with fans online. It’s been viewed more than 640,000 times… Continue reading…
More About: Advertising, NBA, Sports
source: http://feeds.mashable.com/~r/Mashable/~3/XwAMGUZ5qoM/
2013-02-12 08:00:46
Source: http://someit.com/2013/02/12/cliff-paul-returns-first-look/