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Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer
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Josh Tetrick, founder and CEO of Hampton Creek Foods, isn’t the first person trying to convince people to eat fewer animal products (after all, someone manufactured the Tofurky that I eat everything Thanksgiving), but he’s not satisfied with what’s already out there.
“Let’s face it, a lot of vegans have low standards,” Tetrick said — and he’s a vegan himself.
His point: There are meat and animal product substitutes out there, but people usually eat them because they’re vegan/vegetarian, not because the food is particularly good. Tetrick, on the other hand, is hoping to create plant-based foods that are actually better than the animal products they replace. And today his company is launching its first product, Beyond Eggs.
source: http://feedproxy.google.com/~r/Techcrunch/~3/KROwK2cfsrg/
2013-02-13 10:15:39
Source: http://someit.com/2013/02/13/khosla-backed-hampton-creek-fo/
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