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Microsoft Staffs Up LA Studio to Develop Original Content for Xbox

Monday, February 11, 2013 21:20
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Microsoft’s Xbox 360 console is more than a gaming device. In fact, owners are spending more time playing video and music than games on the device, Yusuf Mehdl, senior vice president of Microsoft’s interactive entertainment business, disclosed on stage at AllThingsD’s media conference Monday night. Compared to other Internet-connected entertainment consoles — such as the $99 Apple TV and Roku’s $79 streaming video player — the $240 Xbox is in a premium-price category, and it wants to deliver a premium-quality service, he said.
To that end, Microsoft has set up a production studio in Santa Monica, Calif., where approximately 150 employees are working to develop a range of original conten… Continue reading…
More About: microsoft, Xbox 360, XBox live

source: http://feeds.mashable.com/~r/Mashable/~3/MV-v7GryPpw/



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