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Survey: Marketers face mobile ROI, staffing challenges – BtoB Magazine

Wednesday, February 20, 2013 12:31
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The Providence Journal
Survey: Marketers face mobile ROI, staffing challenges
BtoB Magazine
Boston—Demonstrating mobile marketing's ROI is a top concern among companies planning to grow their marketing programs, according to a survey from Forrester Research and Aquent, a staffing company for the marketing industry. The study also found
Proving ROI Biggest Hurdle For Companies Investing In Mobile Marketing And MediaPost Communications


Aquent Survey Shows Marketers Challenged With Mobile ROIThe Providence Journal
Seven Tips for Creating a Mobile-Aware Marketing CultureMarketingProfs.com (subscription)
Warc -ACN Newswire (press release) -Mashable
all 9 news articles »



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