Tumblr’s Mobile Traffic May Overtake Desktop Traffic This Year

(Before It's News)

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Last year was a pivotal one for Tumblr. The blogging network, which now has 170 million monthly visitors, for the first time began running ads last year.
CEO David Karp, who had famously stated the company was “pretty opposed to advertising. It really turns our stomachs,” has reconsidered his stance. However, Karp maintains that for advertising to work on Tumblr, it has to have some creative merit.
He pointed to a recent Ford Lincoln campaign as an example of the sort of Tumblr-approved work he’s looking for. Rather than the cliched beauty shots of the new model silhouetted against a sunset or sweeping around a tight corner, the campaign features vintage Lincolns in black and white. W… Continue reading…
More About: Advertising, david-karp, Mobile, tumblr

source: http://feeds.mashable.com/~r/Mashable/~3/1xheQaTMmlU/

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