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Wedding Party, The Mobile App That Lets Guests Contribute Photos To Gorgeous, Shared Albums, Scores A Million-Dollar Seed Round
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Wedding Party, the mobile app that allows wedding guests, friends and family to contribute to a shared, digital album of photos and notes which can later be posted directly to the couple’s Facebook timeline, has raised $1 million in seed funding in a round jointly led by NEA and Felicis Ventures. Also participating were a number of angel investors, including early Dropbox investor Pejman Nozad, plus Ullas Naik, Darian Shirazi, Rich Chen, Zeki and Haroon Mokhtarzada, Doug Pepper, Mark Jung, Kumar Malavalli, Chris Hobbs, Hamid Barkhordar, Sam Ferdows, and Merced Partners. The app, which first launched this summer on iPhone only, was being bootstrapped by Ajay Kamat, Himani Amoli, Gordon McCreight and Dan Perez, three of whom had previous social community building experience from an earlier project called MicroMobs. Dan, meanwhile, came from Coupons.com. Since its original debut, Wedding Party has expanded to Android, where it’s now available in beta. The Android version isn’t yet feature-complete compared with the iPhone app, says co-founder Ajay Kamat, so that will be an immediate focus for the company’s product development efforts. Longer-term, the team is thinking about ways to bring the experience of viewing the collected and photos to the iPad’s bigger screen. “It’s very obvious that the consumption of the content on a tablet would be gorgeous,” Kamat says. “It’s definitely something that we’re thinking about.” Currently, wedding guests and newlyweds can revisit their digital album after the fact either via Facebook (if they choose to publish there) or through an album on the Wedding Party website itself. In addition, thanks to a partnership with MyWedding.com, the album can also be integrated into the couple’s main wedding website. When the team first created the app, they thought of it as something the couple would ask their guests to use on their big day, but they soon found that their users had other ideas. “The biggest surprise for us was that, almost immediately, we saw that people were using us months and months in advance of their wedding,” says Kamat. “They were using it to get their friends and family involved in the wedding experience early on. We’re seeing things like cake tastings, dress fittings, rehearsal dinners,” he adds. To support this slight shift in focus, Wedding Party has been updated with features designed for all the expanded use cases. It now offers things like upgraded guest pages with collages of all the photos the guests were involved in, plus
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2013-02-21 09:17:38
Source: http://someit.com/2013/02/21/wedding-party-the-mobile-app-t/
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