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Why HTC Is Betting on ‘UltraPixels’ for Its New Flagship Phone
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When HTC unveiled its new flagship phone, the HTC One, it set out to redefine how the smartphone cameras are measured. The most tangible spec for a camera is how many megapixels it can capture, but that spec is far from the last word on photo quality. So HTC created a new term: the UltraPixel.
The word itself is scientifically meaningless: Like, Apple’s “Retina Display,” UltraPixel is a marketing term that conveys a general idea rather than a unit of measurement. When it set out to build the camera for the One, HTC decided that the current standard of 8 megapixels is overkill for a phone camera. As the New York Times’ David Pogue once famously pointed out, higher resolution often doesn’t… Continue reading…
More About: htc, HTC One, phone camera, Ultrapixel
source: http://feeds.mashable.com/~r/Mashable/~3/C0LJmKF5dOc/
2013-02-20 11:18:45
Source: http://someim/2013/02/20/why-htc-is-betting-on-ultrapix/
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