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Insanely Violent Music Video Helps Vodka Brand Get 10 Million Views
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Should a video be considered an ad just because there’s some product placement?
Biting Elbows, an indie band from Russia, posted an insane “music video” earlier this month that has all the gore of a Tarantino movie, except it’s shot entirely from one person’s perspective. According to Creativity-Online, the video was shot with five stuntmen and some GoPro cameras. The music video is so bizarre that it has attracted nearly 10 million views on YouTube and even received a response from Samuel L. Jackson on Twitter: “This is some Buck Wild shit.”
But all the action almost obscures the fact that the video advertises a product: Neft Vodka. There’s no call-to-action in the video, but early on, the main character picks up a canister of the Russian premium vodka and uses it to clean his wounds. The brand name also appears on the side of a plane towards the end of the video. It’s relatively subtle, but the product placement is clearly there. Read more…More about Viral Videos, Advertisement, Music Video, Business, and Advertising
source: http://feeds.mashable.com/~r/Mashable/~3/vK4bT4zZeAk/
2013-03-28 10:33:02
Source: http://someit.com/2013/03/28/insanely-violent-music-video-h/
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