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Warner Music strikes deal with Google for upcoming streaming music Service

Wednesday, March 6, 2013 15:50
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(Before It's News)

Google Music
The rumors of Google working to offer a streaming music service later this year have been floating around for a few weeks. It would make complete sense for Google to branch into a streaming service simply because their current digital music library and applications are practically made for it. Think about it, stream a music subscription, hear a song you want, hit ‘BUY’ and you go right to the Play Store to own it and add it to your Google Music account instantly. They could easily feature indie artists and get more exposure for the whole industry. The rumor goes past just simply streaming services for audio though. It also extends to YouTube. Which we all know is another side of Google. Pulling in a streaming video subscription of content is something that non of the other streaming providers have. At least, not that I am aware of. My daughter is on YouTube constantly listening to music and searching out artists and tracks. How Google approaches the whole idea is a different story, but we could see a video playlist of sorts with an option to buy the tracks in the Play Store. Or better yet, an option to own the video yourself, legally or course.

The rumor is catching more ground and as much as we want to call it truth, until Google launches it then it is still just all talk. A recent report from Billboard is stating that Google has stuck a licensing deal with Warner Music Group for an upcoming streaming service.

Warner Music Group has struck a licensing deal with Google for two music services the technology giant is launching later this summer, according to executives familiar with the agreement. Google will offer two distinct subscription services – one through its YouTube online video property and another via its Google Play platform.

Executives at Warner, which is the first record label to commit to Google’s proposed music service, declined to comment. A YouTube spokesman issued the following statement: “While we don’t comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we’re looking at that.”

Google is also in deep negotiations with Universal Music Group, Sony Music Entertainment and other labels to nail down an agreement similar to the one it now has with Warner.

Looks like the puzzle pieces are falling together nicely. How will Google implement a subscription service though. There are a few possible solutions that come to mind. Obviously a new app that brings your subscriptions to one place could be the simplest and most effective. The audio side could be incorporated into a Google Music update, while the YouTube side seeing an update in the app as well. We will have to wait and see what Google has planned and how they execute it. There is sure to be a free option with ads though.

Via AndroidHeadlines 



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