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LG Electronics, a global manufacturer of consumer electronics has been experimenting with multiple iterations of Smartphones, the latest of which was the high-end LG G2. However, the company has chosen to tread a completely different path with its latest low/mid end phone, the LG Fireweb.
Launched in partnership with the Brazilian telecom carrier, Telefonica and currently available only in Brazil, the LG Fireweb is equipped with 4 Inch HVGA (320×480) TFT display, 1GHz Qualcomm processor and includes 4GB of inbuilt storage with Micro SD card slot. The phone is powered by a humble 1540 mAh battery & can has a single back camera of 5MP resolution. Overall, the entire package costs 449 BRL (Brazilian Real) which roughly translates to Rs. 12,700 (off-contract).
While at the face of it, the phone appears pretty ordinary, what is interesting is the choice of Operating System. LG has opted for Firefox OS release 1.1 so as to make it exceptionally simple for the common folk, not familiar with the intricacies of Smart OS, explained Jay Sullivan, COO of Mozilla,
“We built Firefox OS as part of Mozilla’s mission to put the power of the Web in people’s hands and offer the best Web experience possible. We’re happy to see Firefox OS gain momentum with partners launching new devices in new markets and developers around the world being inspired to innovate. Our partnership with Telefonica Vivo demonstrates the rich, new experiences offered on Firefox OS by combining the best global and local content with LG’s elegant new device experience”
Firefox OS for smartphones has been discussed at great lengths in the past. Ever since the proposition of a Web-Based Operating System running all the essential functions of a smartphone was put forth, Firefox’s name has been doing the rounds. Though LG’s Fireweb is certainly not the first device to run Firefox OS, it is positively an important milestone for the Mozilla’s Corporation.
ZTE, the Chinese Networking & Communications Company claimed the honor of making the first couple of smartphones that worked on Firefox OS. But LG Fireweb could indeed set the pace of development & adoption.
LG Fireweb has quite decent hardware that is aimed at the middle tier of customers, who have the money to buy a smartphone, but do not want the complexities usually associated with the OS. Being predominantly run on Open Standards & HTML5, the phone comes with web browser, calendar, clock and maps apps. Being priced carefully to be made affordable & accessible, LG Fireweb’s success could prove the marketability & efficacy of Firefox Mobile OS. What do you think?
Image Credits: eng
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