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According to a shocking revelation, BBM downloads on iOS have surpassed that of WhatsApp in India. A Distimo survey has revealed that BBM has been downloaded more times than WhatsApp on the iOS platform in countries like India and UK.
Distimo‘s brand new messaging app survey shows that during the first month of availability, BBM was the most downloaded messaging app in UK and India. The survey stated that BBM has recorded 38 percent download shares on iOS between October 21 and November 21 in India, while WhatsApp received 36 percent in the same period. Hence, there is only a difference of 2 points between the two downloads. The survey also covers other messengers like other notable competitors include Snapchat, Viber and Kik Messenger.
The survey further showed that Viber recorded 19% download followed by only 5% for Snapchat and 2% for Kik Messenger. Meanwhile, the position of WhatsApp remains unchanged in the Indian market with 25 million active users. Also, globally its the largest social messaging app with 350 million monthly active users. Also it must be noted that the Distimo survey only reveals the percentage of the downloads and not the monthly active users.
Instant messaging has become the next big thing after social media. In fact, social media is facing the heat from these niche networks.
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