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Survey Offers Mobile Commerce Predictions
RetailMeNot’s recent Issues Shoppers Trend Report– Retail Forecast for 2014 offers some important predictions for mobile commerce.
Mobile commerce will be the major theme underlying all of the presentations at the MM&T Winter 2014 Mobile Payments Conference, Tuesday through Friday at the Miami Beach Convention Center. MM&T is working with media sponsor/partner JMR Worldwide, which is handling media and analyst relations for the event.
An omnibus survey of 1,014 consumers conducted by The Omnibus Company that inquired about shoppers’ intended purchasing behaviors in 2014 is the basis for the report.
Shoppers want more choice, convenience and a seamless shopping experience across online and in-store shopping opportunities, according to the report. Nearly one in four (24 percent) of consumers said that in 2014 they hoped retailers would offer wider product selections online than what they carry in-store. Forty-four percent of shoppers, including 49 percent of women, said that they wanted retailers to give consumers the ability to avoid shipping costs by ordering online and picking up in-store.
Nearly one quarter (23 percent) consumers said they want a more seamless experience between their in-store and online shopping activities. Retailers should ensure shoppers’ desktop, app, tablet and in-store experiences are all interconnected.
RetailMeNot adds that while consumer usage of the desktop format is still king, m-commerce is coming up from the rear, meaning retailers must offer a good mobile experience, so continued investment in the mobile channel is necessary.
Ninety percent of consumers surveyed planned to use their desktop computer to shop in 2014 versus 53 percent who planned to use a smartphone and 47 percent a tablet. A few more of the smartphone/tablet findings:
Nearly half (48 percent) of consumers intend to use their smartphones to shop the same or more in 2014 than the prior year, while 19 percent said they intended to use their smartphones more in 2014 to shop than the prior year.
More than 3 in 10 (32 percent) of those surveyed said they purchased a new smartphone or upgraded their smartphone in 2013. In 2014, another 29 percent plan to do the same.
Forty-two of consumers intend to use their tablets to go shopping the same or more in 2014 than the prior year. Fifteen percent said they intended to use their tablets more in 2014 to shop than the prior year.
Source: http://mobilemarketingandtechnology.com/2014/01/30/survey-offers-mobile-commerce-predictions/
