Aesop – Hong Kong

(Before It's News)

#ATRetail

Addicted To Retail (ATR) Presents: Aesop Elements

Australian skin care brand Aesop has expanded yet again. The brand announced the recent opening of its new location: Elements shopping mall in Hong Kong. Their in-house design team transformed the small footprint into a contemporary minimalist design that feels sizable.

The light and broad feel of the space was accomplished by a repetitious pattern created from slotted wood. The wood not only warms up the interior but leads the eye from the store front to the rear wall where product is stored on plastered shelving. A minimal approach, the team laser cut the front facade panel for signage and product display.

Balancing out the warmth of the wood, curved off-white plastered walls create another opportunity for display. Handcrafted on site, the plaster shows the detail of the smooth niche shelving located on every remaining wall surface. The central perforated brass fixture not only serves as an additional element but as a subtle accent to the natural feel of the space.

Aesop Elements
Shop 2118, Elements
1 Austin Road West
Tsim Sha Tsui, Hong Kong

The post Aesop – Hong Kong appeared first on ADDICTED TO RETAIL.

• Android Marches Onto Another Landline Phone (And Marches On)
• DirecPay Becomes The Official Payment Solutions Provider To Municipal Corporations
• Display Behaviour in Anolis sagrei: Deterring Predators, Daunting Opponents or Drawing Partners?
• Mobile Data Usage Increases In North America, Global
• [RUMOUR] Samsung Unpacked event to be low key announcement of Galaxy S5
• Wildfires Could Help Explain A Warm Ancient Earth
• Energy Management Co LogicLadder Scores Rs. 1.72 Cr In Angel Funding
• Sony sells Vaio PC Biz To Japanese Industrial Partners, Axes 5,000 Jobs
• The symbol of the Swastika and its 12,000-year-old history
• Motorola to hold press conference at MWC 2014 on February 25th