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Aesop – Kyoto
#ATRetail
Addicted To Retail (ATR) presents: Aesop by Simplicity in Kyoto, Japan.
Simplicity took different elements from Japanese artistic principles through the ages and applied them to the Aesop shop interior.
“The design draws inspiration from Jun’ichirō Tanizaki’s In Praise of Shadows, the aesthetics of fourteenth-century actor and playwright Zeami Motokiyo, Kyoto’s machiya townhouses and the vertical alignment of Japanese text,” said the designers.
Bottles of the skin and haircare products are hung in columns against the sheer fabric to reference vertical Japanese calligraphy. An antique water pump installed in an alcove can be spotted through the large glazed section of wall facing the street.
Lamps hang off the pipes like climbing plants and the cashier’s desk is also clad in copper. More products are on show in rounded niches set into the stark white walls.
Three of the brand’s signature bottles are also presented outside the store, attached to a horizontal grey element that contrast with the white facade.
via Dezeen
The post Aesop – Kyoto appeared first on ADDICTED TO RETAIL.
Source: http://www.addicted-to-retail.com/blog/showroom/aesop-kyoto-3/
