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Amazon Outlines India Centric Roadmap, Plans to Use Self Managed Delivery
Amazon, arguably one of the largest retailer has long–terms plans for India, confirmed Agarwal, Country Head, Amazon India.
After starting its India Specific Portal Amazon.in, Amazon has laid out plans on how it wishes to grow within the country. The portal has been adding multiple verticals and recently even started to feature high-value products like apparel. The platform has even managed to find synergy with regional sellers and will soon feature their custom creations and products on its portal. But this is just the beginning, confirmed Agarwal,who was commenting on the next steps for the company within the country,
“We have a lot of appetite for investment in India. We are very cautious when we enter a country, but when we do we are very aggressive. India is a very important geography for Amazon”
What is Amazon planning for its India Operations? Asia is a big and relatively unexploited territory for Amazon and it wants to ensure that it creates a strong imprint on the shoppers. Hence it is planning to use its very own Delivery Network to ensure goods and merchandise reaches the end consumer in pristine condition and develops a strong bond in the process.
Amazon is acutely aware of the techniques adopted by its regional rivals Flipkart, SnapDeal and others who routinely introduce innovative additions or tweaks on their platforms. Merely offering discounts is now an old practice and eCommerce companies are regularly stretching their imaginations to strike an emotional relationship with the consumers who are now used to spot very similar pricing across these portals.
The need to differentiate has to be strong, suggested Ashish Jhalani, head of advisory firm eTailing India, “In the horizontal space when even price become similar, it remains to be seen how differentiation will happen”
Amazon’s entry in India has certainly proven to be a huge challenge for the regional players who till recently had a relatively good run. But Amazon’s tactics are usually on a grand scale and the company isn’t afraid of splurging to draw–in customers. Will these tactics prove detrimental to other companies?
Source | ToI
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Source: http://www.watblog.com/2014/02/19/amazon-outlines-india-centric-roadmap-plans-to-use-self-managed-delivery/
