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Mobile Takes Center Stage
Retailers overwhelmingly agree that mobile must be the number-one priority for their digital business in 2014, according to a new study from Shop.org/Forrester Research Inc.
The 2014 State Of Retailing Online survey, found that more than half (53 percent) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization and tablet redesign among key focus areas.
“In 2014, [retailers] will continue investing to further their relationships with customers, exploring everything from personalization and site usability to all things mobile,” says Vicki Cantrell, executive director of Shop.org.
The survey showed strong growth mobile-related revenues in 2013. Retailers’ total 2013 smartphone revenue grew 113 percent over 2012, and tablet revenue grew 86 percent over the same period. The survey also found that 21 percent of retailers’ web revenue derived from either a smartphone or tablet in 2013.
With 82 percent of retailers surveyed reporting sales growth in 2013, Forrester recommends that online retailers look at new areas of opportunity for continued growth in 2014.
“Online retailers have proven themselves to be resourceful, resilient, and tenacious — thriving in spite of fluctuations in the economy,” says Sucharita Mulpuru, Forrester Research vice president and principal analyst. “But to continue building on this story of growth, retailers should begin to focus on new areas of opportunity in 2014, such as improving mobile conversion rates and taking an omnichannel-centric business approach.”
Source: http://mobilemarketingandtechnology.com/2014/02/06/mobile-takes-center-stage/
