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Yahoo Introduces Native Advertising Marketplace ‘Gemini’
Yahoo has rolled out Gemini, new platform that combines mobile search and native advertising into a single marketplace. Gemini will enable advertisers buy, manage and optimize their mobile search and native ad spend on a single platform. The marketplace will be available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Prior to this its mobile search ads were available via the Bing Ads platform.
“With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands”, Yahoo said in a Tumblr post.
Yahoo has been focused on native advertising lately, and also on simplifying the ad buying process. CEO Marissa Mayer made both of those segments a priority at her CES keynote last month when Yahoo re-organized its ad products under the “Yahoo Advertising” name.
Yahoo is facing a tough competition from Facebook and Google in terms of grabbing mobile advertising market share. The company which has already started the year with more than five acquisitions is going up the ante in regards to enhance its mobile offerings. Global mobile ad spend is set to touch $18 billion by the end of this year.
Source: Yahoo Tumblr
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Source: http://www.watblog.com/2014/02/21/yahoo-introduces-native-advertising-marketplace-gemini/
