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Mobile Marketers Walk a Tightrope With Smartphone Ads – Variety

Monday, March 31, 2014 18:08
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Mobile Marketers Walk a Tightrope With Smartphone Ads
Variety
The mobile marketing company, which has done work for several Lionsgate releases, including this year's “Divergent,” as well as “Avatar” and the WWE, helps studios direct push opt-in marketing in more than 100 malls across 17 of the U.S.' 20 biggest …

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Source: http://mobilemarketingandtechnology.com/2014/03/31/mobile-marketers-walk-a-tightrope-with-smartphone-ads-variety/

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