YouTube Drives Most Social Referral Traffic: Shareaholic Study

(Before It's News)

A latest report from Shareaholic has revealed that YouTube delivers some of the most valuable web traffic of any social site. The social discovery platform published its first ever report, which consists of the world’s largest social networks. Dubbed as “Social Referrals That Matter”, the report was made by studying 6 months of data (Sept’13 – Feb’14) across Shareholic’s 200,000+ sites reaching more than 250 million unique monthly visitors.

According to the report YouTube delivers the most engaged traffic overall, with the lowest bounce rate of 43.19%, the most pages per visit of 2.99, and the longest visit duration of 227.82 seconds. “Why are visitors from YouTube so engaged? …because video itself is so engaging and viewers are likely to maintain a similar level of engagement with related content. Therefore, video watchers are especially receptive to links within video descriptions which complement the audio+visual content they just consumed”, said Danny Wong, marketing manager at Shareaholic in the blog.

Surprisingly, Google+ ranked just behind YouTube, and Twitter and Facebook are tied for fourth place. The social network from Google along with LinkedIn drive more engaged traffic than social giants Facebook and Twitter. On average, Google+ users spend more than three minutes with content shared by friends within their circles. During each visit, they also visit 2.45 pages, and bounce about half (50.63%) of the time. . LinkedIn users meanwhile spend over two minutes on each link they click, view 2.23 pages with each visit, and bounce 51.28 percent of the time.

Twitter, Facebook and Pinterest took the fourth, fifth and sixth spot respectively. StumbleUpon on the other hand delivers least engaged traffic among the lot with as users spend 54.09 seconds on site, 1.5 pages per visit.

Source: Venturebeat

Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency

• Synthesis of NASICON-type NaTi2(PO4)3-graphene nanocomposite as an anode for aqueous rechargeable Na-ion batteries
• Twin-Driven Thermoelectric Figure-Of-Merit Enhancement Of Bi2Te3 Nanowires
• Uniform Ni/SiO2@Au magnetic hollow microspheres: rational design and excellent catalytic performance in 4-nitrophenol reduction
• A comprehensive review of the application of chalcogenide nanoparticles in polymer solar cells
• Rapid Formation of AgnX(X=S, Cl, PO4, C2O4) Nanotubes via an Acid-Etching Anion Exchange Reaction
• Integrated graphene/nanoparticle hybrids for biological and electronic applications
• Liposome-Containing Polymer Films and Colloidal Assemblies towards Biomedical Applications
• Highly Efficient and Bendable Organic Solar Cells Using a Three-Dimensional Transparent Conducting Electrode
• Inorganic/organic hybrid solar cells: Optimal carrier transport in vertically-aligned silicon nanowire arrays
• Fluorine-functionalized and simultaneously reduced graphene oxide as a novel hole transporting layer for highly efficient and stable organic…