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Are You Making These Three Mistakes With Your Landing Pages?
Landing pages are important for online marketing – yet so many small business marketers just don’t do them right.
What are landing pages – those web pages that get people to take specific action.
GetResponse offers these three simple yet critical mistakes we do on our landing pages.
1. Unmatched Messaging - When someone clicks on a link or ad to your site, the call-to-action should send a viewer to a specific landing page rather than just the homepage.
2. Too Few Landing Pages - Companies with 30+ landing pages generate 7X more leads than those who have less than ten. Clearly, you need a lot of landing pages and it helps SEO.
3. Including Navigation on Landing Pages - You got their attention, so now it’s time to close the deal but sadly, 84% of marketers add navigation bars, allowing people to get distracted by other content before actually converting.
The post Are You Making These Three Mistakes With Your Landing Pages? appeared first on SmallBizTechnology.
Source: http://www.smallbiztechnology.com/archive/2014/06/are-you-making-these-three-mistakes-with-your-landing-pages.html/
