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Taptica Named to TUNE’s Top 25 Advertising Partners List
Company Joins Top Mobile Advertising Platforms such as Apple iAd,
Twitter Ads,Google AdWords and Pandora on List
San Francisco – December 9, 2014 – Taptica, the leading mobile demand-side platform (DSP) for advertising agencies and brands, has been named to TUNE’s Top 25 Advertising Partners – Fall Edition 2014 list.
TUNE’s Top 25 Advertising Partners is a semi-annual list that recognizes MobileAppTracking partners who have performed at a high level, significantly helping advertising agencies accomplish marketing goals. TUNE, a Software-as-a-Service (SaaS) product provider for managing performance advertising relationships across mobile and desktop, analyzes over 500 MobileAppTracking integrated partners to generate scores based on three equally weighted factors: Revenue Per Install, Install Volume, and Client Adoption.
“We are honored to be recognized as one of TUNE’s Top 25 Advertising Partners of 2014,” said Sigal Bareket, CEO and co-founder of Taptica. “This recognition demonstrates Taptica’s ability to generate large quantities of user information for mobile advertisers backed-up by quality research. More importantly, it reflects the strength of our core methodology of not focusing on click-through rates, but rather on optimizing media buying based on actual user behavior taking place within an app.”
“As more and more advertisers enter the mobile space, it is becoming obvious that they want to see more information that indicates how real users are actually engaging with their apps,” added Bareket. “Buying branded media, measuring click-through rates and all other things that used to indicate the quality of the campaign is now secondary to user profiling and targeting,”
Eleven companies made the Top 25 Advertising Partners list for the first time, an indication of just how quickly the mobile ecosystem is changing.
“The Top 25 Advertising Partners reflects a number of acquisitions, new players entering the space, and other noteworthy industry movements,” said Peter Hamilton, CEO and Partner at TUNE. “Finding the right advertising partners is fundamental to growing your business, and this rank index gives advertisers the added confidence to experiment with emerging technologies and expand to new markets.”
Founded in 2011 and recently acquired by Marimedia Ltd, Taptica works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm. Taptica clients include top brands in the gaming, internet radio, travel, and retail industries. To learn more about Taptica, visitwww.taptica.com.
If you are interested in speaking with a Taptica representative, please contact [email protected] or p. 415-481-1144.
Source: http://mobilemarketingandtechnology.com/2014/12/09/taptica-named-to-tunes-top-25-advertising-partners-list/
