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Oculus VR on Monday unveiled a new project at the Sundance Film Festival in Park City, Utah. Oculus Story Studio will produce movies in virtual reality. It presented its first example of the genre on Monday evening — a 4-minute experience called Lost.
Oculus, which was founded in 2012 and quickly raised $2.4 million via crowdfunding and venture capital, was acquired last year by Facebook for a reported $2.2 billion. Story Studio currently has about 10 people on its team, including some from Pixar Animation Studios and Lucasfilm.