A Look Inside the POOL aoyama “ONCE IN A LIFETIME” Concept Pop-Up Store

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#ATRetail

Addicted To Retail (ATR) presents: A Look Inside the POOL aoyama “ONCE IN A LIFETIME” Concept Pop-Up Store by Hypebeast.

After quietly announcing the concept just last month, it looks as if the new vintage installation has been completed inside the POOL aoyama. As a reminder, the Tokyo-based retailer sought to curate a selection of items from streetwear’s history and influence – a worthy task undertaken by Hiroshi Fujiwara and his team. Inside, we find the POOL turned into a boundless, wondrous selection of T-shirts, jackets, rare denims, hats and other items. To commemorate this event, the retailer also created a branded “ONCE IN A LIFETIME” capsule.

Text & Pics via Hypebeast

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