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Movie star Anna Kendrick managed to say something in a single tweet that instantly nails anyone who would buy a gold Apple Watch Edition: “We should be thanking Apple for launching the $10,000 ‘apple watch’ as the new gold standard in douchebag detection.” Right on. Still, people who believe that a gold Apple Watch is an important status symbol aren’t the real problem here. The shallow stupidity that forms the core of people who live with thoughtless privilege isn’t what disappoints me with the Apple Watch Edition. It’s Apple.