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Almost 17,000 malware alerts surface every week, the Ponemon Institute recently found. Only 4 percent of alerts were investigated, and traditional antivirus products missed nearly 70 percent of malware in the first hour, researchers discovered in a recent Damballa study.
Rescanning led to identification of 66 percent of the malware in 24 hours and 72 percent after seven days. It took AV products more than six months to create signatures for 100 percent of the malware.