Online:
Visits:
Stories:
Profile image
By Smallbiztechnology.com
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Is Facebook Advertising The Favorite Option for Small Businesses?

Monday, March 9, 2015 7:12
% of readers think this story is Fact. Add your two cents.

(Before It's News)

facebook advertisingGoogle has long been the dominate advertiser of choice for many small businesses – in part because that’s all we’ve had. But over the years as more and more eyeballs have consumed more and more content on more and more platforms. there’s a lot more options.

One of these options is Facebook. They reported that they have about 2 million advertisers and most of them are small business owners.

Yep, I’m one of those two million advertisers who have clicked the “boost post” button and then spent even more to get more engagement with this or that post.

What’s nice about Facebook is that it makes it VERY easy to spend money to advertise. With one click “boost post” you can start to advertise. If you want to do more, you can do that as well – targeting specific users, testing different advertisements and more.

The NY Times writes, “Getting more advertisers onto its platform is critical for Facebook as it tries to increase global share. Facebook’s fourth-quarter revenue grew 49 percent to $3.85 billion from the same period a year ago, with mobile accounting for 69 percent of advertising revenue. Google is the worldwide leader in digital advertising market share, at 31.1 percent, according to estimates from research firm eMarketer. But Google’s slice has shrunk slightly, down from 33.6 percent in 2013. Facebook, on the other hand, increased its share to 7.8 percent in 2014 from 5.8 percent in 2013, according to eMarketer.”

The post Is Facebook Advertising The Favorite Option for Small Businesses? appeared first on SmallBizTechnology.

Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
http://www.twitter.com/ramonray | http://www.facebook.com/smallbiztechnology
[email protected]

Small Business Technology Tour (Fall 2011)
http://www.smallbiztechtour.com
* Mountain View * Salt Lake City * Boston * Chicago * Atlanta



Source: http://www.smallbiztechnology.com/archive/2015/03/facebook-advertising-favorite-option-small-businesses.html/

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.