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Clio, the leading cloud-based legal practice management provider, announced two major feature releases and eight new integration partners. These new product capabilities and integrations directly address the most commonly-cited challenges faced by law firms looking to simplify and grow their practice.
“Our vision is to not only assist law firms in their day-to-day practice management needs, but to significantly simplify their operations and help them grow their practice,” said Jack Newton, CEO and co-founder of Clio. “When we ask our customers about their challenges they consistently tell us, ‘it’s a constant struggle to balance the business demands of running and growing a practice with the professional duties of being a lawyer .’ These new features help lawyers take one giant step closer to finding this balance.”
The two major features announced are Campaign Tracker and Clio Payments, break new ground for Clio. They are powerful new tools to help law firms build a better practice and accelerate revenue potential.
Introducing Campaign Tracker
Campaign Tracker is an invaluable tool that will demystify your advertising spend. Track every advertisement’s cost and link it to your return-on-investment (ROI), generate new leads, sustain competitive growth and maximize your marketing investments. Firms are easily able to create campaigns that track leads acquired through phone calls or online form submission. Leads can then be tracked through their entire lifecycle, and ultimately billings can be tied back to the lead’s originating marketing campaign, allowing for ROI and ongoing marketing optimization.
“It’s generally accepted wisdom that you know you’re wasting half your marketing budget—you just don’t know which half,” adds Mr. Newton. “With Campaign Tracker for the first time within one fully integrated product, lawyers are able to, determine where their marketing budget is generating results. We’re giving law firms transparency in advertising effectiveness, the ability to double down on what’s working, and dramatically accelerate their growth.” Campaign Tracker is ideal for law firms that want to wisely allocate their advertising budgets.
Presenting Clio Payments
Clio also announced Clio Payments, a fully integrated credit card processing platform. Start accepting credit card payments from clients with a few clicks of the mouse. This, coupled with new email-based invoicing capabilities,will provide your law firm with the ability to dramatically improve your cash flow and reduce your debt.
Another surprise announcement, is Clio’s integration with Microsoft Office 365 Business. This integration partner, along with other keystone partners, like Fundbox and Fastcase, round Clio up to 40 integration partners.
With all of these integrations it’s easy to see why people are getting excited about Clio and their serious commitment to helping a firm grow and simplify their day-to-day operations.
Learn about these exciting features at Clio’s upcoming webinar on Tuesday, November 17, by registering here.
Or, experience them for yourself and schedule a demo or sign up for a free trial and start making your practice growth and simplification a reality.
Clio Announcements Help Make Practice Growth and Simplification a Reality (Sponsored) was originally published on Lawyerist.