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The Bureau of Labor Statistics pegs the national unemployment rate heading into the holiday season at just 5.5%, a drop of nearly 50% from its post-recession peak in late 2009. It’s considerably lower in some regions. That’s positive news for the labor force and the economy, but it could have some negative implications for retailers and logistics providers looking to staff up for the holidays. Good help is hard to find in a deep labor pool, and it’s incredibly hard to find in a shallow one.
Of course, the Bureau of Labor Statistics’ labor force participation rate paints a gloomier picture. That rate measures the percentage of Americans at least 16 years old who are either employed or actively looking for work, and it dipped to a 38-year-low 62.6 percent in June and has remained there since.
Fewer workers to choose from—and fewer people who want to work at all—will make recruiters earn their keep this fall. Their collective challenge is to effectively compete for the former, and perhaps entice the latter back into the workforce. But how?
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