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American Express Sees More Innovation on the Horizon for Mobile Payments
While mobile payments have been slow to gain transaction, they will grow substantially in the next couple of years, Mike McCann, head network capabilities for American Express, told Mobile Marketing & Technology.
American Express was one of the early card companies to offer mobile payments and an early partner with Apple Pay. Since that launch just about a year ago American Express has been among the early companies offering Android Pay and Samsung Pay. The company started offering Apple Pay in Canada and Australia a couple of weeks ago, with Hong Kong, Singapore and Spain on the schedule for next year.
Mobile is a very complex, very touted payment method, McCann said. “It all comes down to focusing on what the customer wants to do. We want to give our customers choice.”
McCann sees American Express as uniquely positioned to provide customers with that choice because not only does the company have a large card issuing business through many of the major banks, but it also has a large merchant acquiring business “which enables to easily understand the customers’ needs and where they want to be” in terms of payments.
So American Express will continue to be involved with a variety of digital wallets, which will enable growth in mobile payment transactions as consumers continue to adopt that method of payment, McCann said.
“Next year and beyond, there will be substantial innovation in mobile payments,” McCann said. “We have a lot of experience in innovating new platforms.”
Source: http://mobilemarketingandtechnology.com/2015/11/16/american-express-sees-more-innovation-on-the-horizon-for-mobile-paynments/
