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Making Lemonade With EMV
I was quite surprised to find an EMV terminal at Brian’s Country Market a few weeks back. Sure, the store missed the October 1 deadline by a few months, but its adoption of such a disruptive technology happened at warp speed by Crawford County, PA standards. For context, Brian’s is a wooden-floored, independently-owned general store in a “town” down the road from me called Little Cooley. You can go into Brian’s and walk out with fishing lures, a dozen Amish-raised eggs, a bottle of milk, and a handful of electric fence insulators to keep the cows in the pasture. The tiny United Methodist Church notwithstanding, Brian’s is the only cause to stop in Little Cooley on any day but Sunday. There’s not even a stop sign on the main drag.
Slightly more sophisticated is Emigs Bicycle Shop, another independently-owned retail store planted about 15 miles from Little Cooley in the tool and die town of Meadville, PA. Patrick Emig has run the shop since 1971, and he too just spent $700 on an EMV terminal upgrade.
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Source: http://mobilemarketingandtechnology.com/2015/12/30/making-lemonade-with-emv/
