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Too Many Pay Profiles, Starting To Cause Pain
As Mobile Payment Apps proliferate, so does the pain these apps cause. This pain manifests in two ways, the first is the obvious UX related problems asking a user to enter their information, and the second, is the fact that adding your personally identifiable information and credit card numbers in yet another software system adds to your risk profile.
The adoption of Facebook, Google, Microsoft, and OpenID’s “Login With” services found on numerous sites shows user’s distaste towards entering their personal information over-and-over again. With user’s already having numerous mobile pay options, and now stores like Walmart and Target adding closed/branded solutions, asking users to enter their information again is becoming a huge UX hurdle. Numerous services exist like the aforementioned, and Jumio’s card scanning solutions to ease the friction, but user feedback is vocalizing this problem more and more, as reported by thenextweb.com.
On a more ironic note, these apps purporting to help user’s security, may actually be detracting. As users add their PID and Credit Card Numbers to more and more apps, their risks grow. Obviously, going from just a card in your wallet and the terminals its used, to a half dozen software systems constantly holding the data on hundreds of computers increases your chances of your information being taken. The security used by these apps is great, but the treasure trove on the other side of the fence is too attractive for hackers to ignore. As user count grows, so does the rewards, and attackers will increase the quantity and level of their efforts to breach these systems.
Don’t forget, an end-to-end encrypted, tokenized transaction is much more secure then a plain text mag-stripe transaction, so mobile payment transactions are always more secure. But trusting more companies and computers to hold your information and card data may not be. User’s may continue their wait-and-see mentality throughout the new year, as they have been throughout this emerging industry. And user’s will likely wait to adopt until the “dominant player” emerges, finally exposing a winner in this fight.
Source: http://mobilemarketingandtechnology.com/2015/12/29/too-many-pay-profiles-starting-to-cause-pain/
