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Why You Need Employee Generated Content: The Power of “Bold Transparency”
Employee Generated Content (EGC) can be the most trusted and valuable asset you have to build employer brand equity—if collected and used the right way. It’s also integral recruitment marketing content that can be used to nurture candidate leads, shared on social media and featured in job descriptions and on your career site. The key?… Continue Reading →
The post Why You Need Employee Generated Content: The Power of “Bold Transparency” appeared first on SmashFly Blog.
About the Blogger: Chis Brablc is the Marketing Specialist with SmashFly Technologies. SmashFly partners with companies to help them distribute and most importantly measure the effectiveness of their recruitment campaigns.
He writes regularly on the SmashFly Recruitment Technology Blog.
Source: http://blog.smashfly.com/2015/12/08/why-you-need-employee-generated-content-the-power-of-bold-transparency/
