Biomega – Copenhagen
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Addicted To Retail (ATR) presents: Biomega’s sleek new flagship bike store in Copenhagen.
In Copenhagen, where cycling is the main mode of transport, bikes are serious business. The latest addition to the Nordic capital’s bike-shop scene comes courtesy of Biomega, a Danish brand of urban designer bicycles that has opened its first-ever flagship in the city center.
From cargo bikes to slick single speeds, Biomega is known for its streamlined designs that pack a lot of punch. The brand has enlisted the likes of Ross Lovegrove, Marc Newson, and Karim Rashid to draft models in the past, underlining its dedication to premium design and functionality alike.
True to Biomega’s purist aesthetic, the new two-level space underscores a commitment to minimalism and a no-frills design approach. The basement level, which will be used as a workshop, features sleek polished-concrete flooring, a tool wall, and little else. The upstairs showroom meets coffee shop is a pure white space where the bikes take center stage on the truly Scandinavian wide-plank, light-wood flooring, while accessories—from helmets to raingear—neatly line the walls.
“Previously we had our bikes on display in other dealers’ shops, and it was always a bit cramped, never the ideal look. If not quite a gallery feel, we wanted to create an environment where you could really see the bikes properly,” says Kamilla Schultz, Biomega’s communication and brand manager. Schultz also happens to be a trained architect, and she led the design of the new shop. “In reality, it’s quite simple to transform the look of the bikes into an environment because it’s so pure and simple, so it’s not like we had to have a team of carpenters going for three months. The idea was really to create a space that didn’t conflict or compete with the bikes, so they can be the center of attention.”
Biomega Copenhagen, Klosterstraede 19; biomega.com
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Source: http://www.addicted-to-retail.com/blog/stores-shops-shopping-retail/interior-design/biomega-copenhagen/
