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Prioritizing Order Management
According to a report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels. BRB explains in its report that integral to unified commerce is a unified commerce platform — a single centralized commerce platform for all channels, combining traditional POS, mobile, Web, clienteling, order management and fulfillment into a consolidated, real-time platform.
My colleague, Matt Pillar, goes long on this very topic in the January/February issue of Innovative Retail Technologies. In his article, Matt writes, “Virtually every omni-channel retailer is at least experimenting with store-level omni-channel services, such as buy or reserve online and pick up in store, buy online/return to store, and endless aisle capability. More progressive retailers are extending omni-channel to include any-channel visibility into order status, control of appeasements, and the payments life cycle. Those services, and the store-level tasks associated with each, are all fed and managed by the OMS.”
Retailers, take note. The OMS’ role in modern retailing is no joke.
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Source: http://mobilemarketingandtechnology.com/2016/02/18/prioritizing-order-management/
